Design

If you squint, they will too.

Reviewed by Daniel Cluderay, director of ONDRAFT LTD · Published 2026-09-05

The face is 250×122 pixels. Brick red, black, and e-paper white — no grey, no photos, no gradients. What you design in the browser is what we programme on the device in Cleckheaton. If it does not read in the preview, it will not read on a lanyard.

Hierarchy on a small grid

Name largest, firm and role smaller, bar colour for member or visitor status. Chapter or event mark top left when you need brand context without shrinking the name.

First-name giant templates exist for networking rooms — one word dominates because that is what people say across a table.

Conference attendee templates keep QR on the right — do not shrink the name to fit sponsor copy nobody reads.

Three-ink constraints

Red is brick red, not orange. White is e-paper white, not bright LCD white. Anti-aliased grey from uploaded logos dithers unpredictably — simplify artwork to solid fills.

QR needs quiet space on e-paper white. Keep modules black; do not overlay decorative lines through the code.

MEMBER and VISITOR bars use the same brick red ink as chapter marks — consistency helps greeters spot role at a glance.

Proof before dispatch

Use the designer preview at actual size. Export mental check: would this read at arm’s length on a moving lanyard?

Layouts save to your account — reuse Tuesday’s member grid for next month instead of rebuilding from a screenshot.

We programme in Cleckheaton from your approved layout — fix spelling there, not with marker on the bezel.

Common mistakes

Cramming a paragraph of sponsor legalese into the firm line — it becomes grey noise. Long email addresses as QR destinations without testing on a phone. Uploading a full-colour photo expecting it to survive three-ink dithering.

Spell names in the designer, not on tape at the door — that is the point of programmable faces.

Keep firm lines short enough to read while someone is walking past with a coffee cup.

Templates versus one-offs

Start from attendee, member, or first-name giant in the designer — they encode hierarchy that already survived a Cleckheaton programming line. Custom blank faces are fine if you respect the three-ink limit.

Speaker and VIP templates add a bar or line without shrinking the name below handshake readability. Trade show exhibitor layouts leave room for stand numbers without touching the QR corner.

Three inks means no skin tones in photos — use type and bars for hierarchy instead of headshots.

Preview at 250×122 before you submit — we programme exactly that grid in Cleckheaton.